Articles for good.
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How to craft a charity brand voice
How to craft a charity brand voice that resonates with donors using the language of purpose. In the charity sector, where trust must be earned not bought, language is more than ornament—it is the thread that binds mission to meaning. For not-for-profits and social enterprises, voice is not simply a marketing device. It is a… Read more →
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How to Craft Compelling Campaigns for Charities
Charitable organisations face unique challenges when it comes to crafting campaigns that not only raise awareness but also inspire action and drive donations. Unlike corporate brands, nonprofits often work with limited budgets, small teams, and an overwhelming sense of urgency. Yet, the need to make an emotional connection and motivate supporters remains the ultimate priority. Read more →
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Professional Curiosity as a Catalyst for Change
In the charity and not-for-profit sectors, addressing health and social inequalities often requires more than traditional solutions. The concept of professional curiosity—the practice of exploring and questioning beyond the obvious—has proven invaluable for these organisations. By creating space for an environment where leaders and staff are encouraged to investigate deeper into the causes of inequality,… Read more →
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Farmers mental health is driving change
Farmers mental health sits at one of the intersections of concern between male mental health, economic triggers, and social isolation. In an inspiring demonstration of community spirit and resilience, a team of 14 farmers will embark on a remarkable journey around the British coastline to raise awareness about mental health within the UK farming industry… Read more →
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Women’s mental health walking group
A women’s mental health walking group, Gather & Grow, integrates mental health first aid into its activities and shows us how the role of charities in fostering community well-being cannot be overstated. The Power of Community Initiatives Gather & Grow, founded by Danielle Ward and Siobhán Crowther, started as a simple idea: walking together and… Read more →
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Social inequalities in education highlighted at Prom
Social inequalities in education settings can be cruelly visible indicators of differences between children and young people – differences relating to external factors, and not the differences that are active choices by young people exploring and refining their own identities at this key developmental stage. Prom can bring social and economic inequalities to the fore… Read more →
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Food inequality: The remarkable work of Caroline’s Hot Food Service
Health and social inequalities remain critical issues in the UK, with vulnerable populations bearing the brunt of economic hardships. The inspiring story of Caroline Dove and Becky Ward, a mother-daughter duo from March, Cambridgeshire, illustrates how grassroots efforts can create significant positive change in communities. The genesis of Caroline’s Hot Food Service Caroline Dove, 61,… Read more →
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Brockhill sheltered housing closure risks increasing inequality
The proposed closure of Brockhill, an extra care sheltered housing scheme in Woking, Surrey, has highlighted significant challenges in maintaining safe and compliant housing for vulnerable populations. The impact on the clients, community, and staff sounds unimaginable – yet it’s a story being played out across the UK as the Local Authorities are forced to… Read more →
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