Category: Charity communications
-
Crisis PR strategies for charities
Learn how to use the framework: activate, assess, communicate, engage, monitor, and rebuild. Learn more.
-
Crisis Communications for charities
Effective criris communications when it’s needed most – and how to plan ahead
-
The role of emotional appeal in charity marketing
Explore the science behind emotional marketing and how it can drive donations and supporter loyalty.
-
The power of storytelling in nonprofit communications
Understand how storytelling can drive engagement and bring your nonprofit’s mission to life.
-
How to craft a charity brand voice
How to craft a charity brand voice that resonates with donors using the language of purpose. In the charity sector, where trust must be earned not bought, language is more than decorative copy to fill a space. It is the thread that binds mission to meaning. For not-for-profits and social enterprises, voice is not simply…
-
Charity campaigns: How to craft compelling campaigns
Charitable organisations face unique challenges when it comes to crafting campaigns that not only raise awareness but also inspire action and drive donations. Unlike corporate brands, nonprofits often work with limited budgets, small teams, and an overwhelming sense of urgency. Yet, the need to make an emotional connection and motivate supporters remains the ultimate priority.
-
Brockhill sheltered housing closure risks increasing inequality
The proposed closure of Brockhill, an extra care sheltered housing scheme in Woking, Surrey, has highlighted significant challenges in maintaining safe and compliant housing for vulnerable populations. The impact on the clients, community, and staff sounds unimaginable – yet it’s a story being played out across the UK as the Local Authorities are forced to…