Charity communications resources

Clear, authentic, and strategic communication lies at the heart of every charity’s success. Whether it’s sharing your story, engaging supporters, attracting new donors, or advocating for change – how you communicate shapes the way people connect with your mission.

Strong communications can build trust, inspire action, and ensure your charity’s voice is heard in a crowded landscape.

This page brings together useful external resources to help charities strengthen their communications. From messaging and branding to media relations, digital engagement, and storytelling, these links provide practical guidance and inspiration to support your communications strategy at every level.

The charity communications resources are provided as part of our charity resource centre.

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Disclaimer

The resources listed here are provided for your convenience and as a free public resource, they do not constitute consultancy. As they are created and managed by third parties, Sailfin cannot take responsibility for the accuracy, currency, or completeness of the information provided, nor for how it may apply to your organisation’s circumstances. Including a link does not imply endorsement, and any use of these resources should be undertaken at your own discretion. For advice tailored to your specific situation, please seek professional guidance or contracted charity consultancy support.