Charity fundraising resources

Fundraising is the lifeblood of most charities, enabling organisations to deliver their mission and make a real difference in the communities they serve. Successful fundraising goes beyond raising money – it’s about building lasting relationships with supporters, telling compelling stories, and ensuring financial sustainability for the long term.

This page brings together a selection of external resources to help charities develop their fundraising practice. From guidance on grant applications and individual giving to corporate partnerships, events, and legacy fundraising, these tools provide insight and inspiration for teams of all sizes. Whether you are just starting out or looking to refine established approaches, these resources can support your fundraising and income generation development.

The charity fundraising resources are provided as part of our charity resource centre.

Fundraising compliance & regulation

Resource descriptionSource
UK fundraising regulationsFundraising Regulator

Individual giving resources

Individual giving resources including regular donations, appeals, and major donors.

Resource descriptionSource
Guide to payroll giving including what it is, whether it is tax efficient, the benefits, salary sacrifice, and how to sign up.CAF
Payroll giving report: attracting the next generation of donors.CAF

Major donor & philanthropy resources

Major donor and philanthropy resources including philanthropic programme development and major donor stewardship.

Resource descriptionSource
Guide to philanthropic leverage – using philanthropic capital to influence how others (donors, governments or the private sector) give to good causes.CAF
How to make non-cash philanthropic donations to charity including land, property or shares.CAF

Grants, trusts & foundations resources

Grants, trusts and foundations resources including identifying appropriate grant funders, proposal writing, and reporting.

Resource descriptionSource
Free charity grant finder directory of charitable grant awarding organisations plus links to additional lists of grant providers.Charity Excellence Framework CIO
Free AI grant/bid writer to help collecting and collating information to feed into a draft bid – ready for the polish of the human touch and knowledge.Charity Excellence Framework CIO
Find a grant is a service that allows you to search government grants.Gov.uk Find a grant
Search, explore and download grants data published by UK funders in the 360Giving Data Standard.360 Giving GrantNav
My Funding Central is a subscription-based funding search tool for Charities and VCSE organisations in EnglandMy Funding Central
GrantFinder is the leading funding database in the UK covering local, national and international sources of fundingIdox Grant Finder

Corporate partnerships resources

Corporate partnerships resources including sponsorship, matched funding, and employer engagement.

Resource descriptionSource
Free directory of UK companies that donate to charity including match funding and companies that are interested in corporate/charity partnerships.Charity Excellence Framework CIO

Community & event fundraising resources

Community and event fundraising resources including volunteer fundraising events, challenge and participation events, fairs, charity raffles, and sponsored activities.

Resource descriptionSource
Free charity help finder including UK companies that make donations or provide raffle prizes and more.Charity Excellence Framework CIO

Digital & online fundraising resources

Digital and online fundraising resources including website donations, social media, crowdfunding, text giving, and online shopping partnerships.

Resource descriptionSource
Articles and information about digital fundraising.Charity Digital Trust
Digital Fundraising is Now GuideMedia Trust

Legacy giving resources

Legacy giving resources including wills, bequests, and in-memory fundraising.

Resource descriptionSource
Overview of legacy fundraisingNCVO
Fundraising regulations relating to legacy givingFundraising Regulator
Introduction to legacy fundraisingChartered Institute of Fundraising

Donor stewardship & relationship building resources

Donor stewardship and relationship building resources including communications, thank yous, and donor retention.

Resource descriptionSource
Overcoming donor’s negative perception of charity overheads.CAF

Fundraising strategy & planning resources

Resource descriptionSource
Charity data finder including donation statistics and fundraising statistics.Charity Excellence Framework CIO

Fundraising materials & toolkits

Fundraising materials & toolkits including posters, templates, and guides.

Resource descriptionSource

Disclaimer

The resources listed here are provided for your convenience and as a free public resource, they do not constitute consultancy. As they are created and managed by third parties, Sailfin cannot take responsibility for the accuracy, currency, or completeness of the information provided, nor for how it may apply to your organisation’s circumstances. Including a link does not imply endorsement, and any use of these resources should be undertaken at your own discretion. For advice tailored to your specific situation, please seek professional guidance or contracted charity consultancy support.