World Refugee Day 2025 marks a significant moment for reflecting on the global displacement crisis and the role of charities in supporting refugees. It’s also an opportunity to understand how charities and not-for-profit organisations can leverage strong communications to raise awareness and support for refugees, contributing to a more inclusive society.
This year, the crisis has reached unprecedented levels, with 122.1 million people displaced worldwide, exceeding the combined populations of the UK and Spain [IRC].
In the UK, Refugee Week, an arts and culture festival, is held annually around World Refugee Day to highlight the stories and contributions of refugees.
The Role of Charities in Refugee Support
Charities play a vital role in providing essential services to refugees, including housing, employment assistance, and cultural integration. For instance, Refugee Action provides expert advice and guidance to those struggling to navigate the failing and unfair asylum system. They help those with refugee status to settle into their new homes and communities. This can include everything from helping children into schools, to support booking doctor’s appointments, and ensuring they get a hot meal when they arrive.
Refugee Action also support people who suffer violent attacks or other hate crimes, to ensure they know their rights and get the help they need. They campaign for change, collaborating with those who have direct experience of the systems we are working to improve. These services are crucial in helping refugees integrate into their new communities and overcome social inequalities.
World Refugee Day 2025 and Communicating Refugee Stories
Effective storytelling is a powerful tool for charities to raise awareness about refugee issues. By sharing personal narratives and highlighting the contributions of refugees, charities can foster empathy and understanding among the public. For example, Refugee Week uses arts and culture to share refugee stories, promoting a sense of community and solidarity. This approach not only raises awareness but also challenges stereotypes and misconceptions about refugees.
Digital Marketing and Awareness around World Refugee Day 2025
Digital marketing is an essential tool for charities to reach wider audiences and mobilise support for refugees. Social media platforms can be used to share impactful stories, engage with the public, and promote events like Refugee Week. By leveraging digital channels, charities can inspire action and build a more compassionate society. For instance, Ipsos surveys show that while public support for refugees remains strong, there is a need for continued engagement and education to address declining support trends [Ipsos].
Brand Strategy for Charities
A well-crafted brand strategy is crucial for charities to communicate their mission effectively and inspire action. This involves creating a strong visual identity, tone of voice, and messaging that resonates with their audience. By incorporating these elements across all touchpoints, charities can build a consistent and impactful brand that supports their cause. For example, the UNHCR’s brand strategy emphasises solidarity with refugees, aligning with the theme of World Refugee Day 2025 [UNHCR].
Creating Lasting Change
Strong communications can be a catalyst for lasting change by raising awareness, challenging social inequalities, and inspiring community action – fostering a more inclusive and compassionate society.
As we mark World Refugee Day 2025, it is essential to continue advocating for policies and practices that support refugees and address the global displacement crisis. Through effective communication and branding, charities can play a pivotal role in promoting solidarity and empathy, ultimately contributing to a more equitable world.
If you are seeking support for migrants and refugees, you can find local and national organisations in the Forelight Directory of migrant and refugee support services.