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Crisis Communications for charities
Effective criris communications when it’s needed most – and how to plan ahead
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The role of emotional appeal in charity marketing
Explore the science behind emotional marketing and how it can drive donations and supporter loyalty.
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Volunteers Week 2025
As we kick off Volunteers’ Week 2025, Sailfin warmly joins hundreds of charities and community groups across the country in saying thank you for being the backbone of the charity sector. Celebrating Volunteers’ Week 2025 Volunteers are the often overlooked key workforce of the charity sector; dedicated people who, with little fanfare and often no
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Corporate partnerships and strong collaboration
Tips for creating meaningful partnerships with businesses to support your charity’s mission.
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The power of storytelling in nonprofit communications
Understand how storytelling can drive engagement and bring your nonprofit’s mission to life.
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How to craft a charity brand voice
How to craft a charity brand voice that resonates with donors using the language of purpose. In the charity sector, where trust must be earned not bought, language is more than decorative copy to fill a space. It is the thread that binds mission to meaning. For not-for-profits and social enterprises, voice is not simply
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Charity campaigns: How to craft compelling campaigns
Charitable organisations face unique challenges when it comes to crafting campaigns that not only raise awareness but also inspire action and drive donations. Unlike corporate brands, nonprofits often work with limited budgets, small teams, and an overwhelming sense of urgency. Yet, the need to make an emotional connection and motivate supporters remains the ultimate priority.
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Professional curiosity as a catalyst for change
In the charity and not-for-profit sectors, addressing health and social inequalities often requires more than traditional solutions. The concept of professional curiosity—the practice of exploring and questioning beyond the obvious—has proven invaluable for these organisations. By creating space for an environment where leaders and staff are encouraged to investigate deeper into the causes of inequality,
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Farmers mental health is driving change
Farmers mental health sits at one of the intersections of concern between male mental health, economic triggers, and social isolation. In an inspiring demonstration of community spirit and resilience, a team of 14 farmers will embark on a remarkable journey around the British coastline to raise awareness about mental health within the UK farming industry
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Women’s mental health walking group
A women’s mental health walking group, Gather & Grow, integrates mental health first aid into its activities and shows us how the role of charities in fostering community well-being cannot be overstated. The Power of Community Initiatives Gather & Grow, founded by Danielle Ward and Siobhán Crowther, started as a simple idea: walking together and
